𝐓𝐡𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 𝐈𝐧𝐭𝐨 𝐆𝐨𝐨𝐝𝐬 𝐓𝐡𝐚𝐭 𝐒𝐞𝐥𝐥

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𝐓𝐡𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 𝐈𝐧𝐭𝐨 𝐆𝐨𝐨𝐝𝐬 𝐓𝐡𝐚𝐭 𝐒𝐞𝐥𝐥

 ผู้เขียน : Steven Heller (Author), Lita Talarico (Author)

สำนักพิมพ์ :  Rockport Publishers; PB w/slipcase edition

ปีที่พิมพ์ : 2008

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.

Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more.

Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.

เลขเรียกหนังสือ(Call No.)

NC  1001

H4d

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